No two towns are alike in their provision of cinemas, although many of the
same patterns and issues are common, regardless of the location.
Brighton and Hove have two
characteristics that are a unique combination. The conjoined towns were one of the pioneer
centres for cinema and film development. The new industry was talked and written
about as a local phenomenon right from the start, which must have increased
local awareness. Film shows took place as early as 1895, within months of the
Lumières' first demonstrations. Even before that,
William Friese-Greene had
been experimenting, as memorably recreated in the film The Magic Box,
made to coincide with the Festival of Britain in 1951.
Brighton is also a seaside resort.
Although the days of summer holidays on the English coast have long since given way to
package trips to the Mediterranean and Florida, until the 1960s the cinemas in
seaside towns were beneficiaries of the influx of visitors beset by the
vagaries of the English weather. When clouds and rain kept trippers off the
beach, the film show and the amusement arcade were the obvious alternative
attractions.
In Brighton, therefore, nearly all the main cinemas were to
be found in a line from the railway station to the seafront, in West Street and North Street, or close
to the seafront 'prom' (promenade) itself. These were not the towns' first cinemas, however. At
least half a dozen others opened before a roller skating rink in West Street was converted into the
first of the big theatres, the Grand Picture
Palace, in 1911.
The earliest cinemas were the shortest lived. The initial attraction of
moving pictures in converted shops and other small venues was soon replaced by a
more mature approach that required bigger premises to accommodate the larger
audiences wishing to see the longer and more sophisticated films. Four cinemas
closed by the end of the First World War, with an average lifespan of barely
four years. The only other closure before 1939 was another neighbourhood cinema,
the Devonshire in Edward Streetthe
fourth name it had had in a mere 11 years to 1922.
Purpose-built cinemas first started appearing
in English towns, and elsewhere in the world, around 1909. The first was built in Brighton in 1910:
the Duke of York'sstill in operation,
it has survived long enough for its period charm to be appreciated and valued.
Three followed in 1911 and two more in 1912. Only one more was opened during the
silent era, in 1922, before four new talkie cinemas were built in the 1930s (1930, 1933,
1934 and 1937). New cinema construction then waiting until 1973 before the three-screen
Odeon Kingswest was openedeffectively replacing
three other single-screen sites. Since then, a 10-screen multiplex has been
opened in the Marina complex on the eastern edge of Brighton.
Otherwise cinemas were converted
out of buildings that had other previous uses. The most obvious adaptation,
given the early inclusion of films in live stage programmes, was of four
theatres and music halls turned into cinemas (1990, 1910 and as late as 1931 and
1943). Other early conversions were of a shop (1910), a bazaar (1911), a
roller-skating rink (1911), a chapel (1920) and two former newspaper printing
works (1910, 1911).
The average lifespan of cinema sites, excluding those still operating, was
just under 38 years; for the 18 cinemas that closed after the introduction of
talkies, the average was 46 years.
A
chart based on the number of cinema
openings and closings and the total number of sites operational at the end of
each year shows that the number of screens remained relatively constant between
1911 and 1929, then began to rise to a peak in 1937-1938 and but for some
(temporary) closures early in the Second World War, again remained relatively
stable throughout the period to the mid 1950s. Then the closures began over the
coming decade before another decade of attrition. Since 1981 the number of
cinema sites has been between three and five, although three of the cinemas open
during that period were multi-screen operations.
Very mixed eventual fates awaited the cinemas. Two were
destroyed by fire (the Grand Picture
Palace in 1919 and the Cinema-de-Luxe
in 1942) and the building that had been the Grand, North Road was
also burnt out, but not until 21 years after its closure. Three were converted
for bingoone of the most common uses of former cinemas in Britaintwo
became the sites for social clubs and one was converted into night clubs. Two
became retail showrooms, two others became shops and on the sites of a further
two now stand modern retail stores. Office blocks occupy four sites, housing
two, a petrol station and a conference centre one each.
The one that has retained the closest links with its
past is the one-time Bijou Electric Empire
Cinema, which is now a busy Burger King, designed with a cinema motif and using
large-screen video projection to entertain the clientele with MTVperhaps a
foretaste of the era of digital cinema to come.
Three former Brighton cinemas still stand more or less
intact: the Savoy Cinema-Theatre (latterly ABC) in East Street, the
Astoria in Gloucester Place and the Hove
Cinematograph Theatre (latterly Embassy Cinema) in Western Road, Hove. As always their fate
depends partly on the town planners. Until recently it would have been argued that the days of
such sites were over. The flagship ABC had been split into a four-screen unit to
help it pay its way but it still closed. It is now a collection of bars and eateries.
However, a new era in cinema is
approaching, based on all-electronic technology, with the potential for new
types of programming and a new economic model. Given the revival of interest in
movies over the past 15 years and a growing desire to revitalise towns as the
emphasis shifts away from out-of-town retail and leisure parks, there may be a
healthier future for such moribund town centre sites.
Cinema in Sussex: The wider context
Checklist of Brighton Cinemas by date of opening and closing
Brighton Cinema Directory
Brighton & Hove's contribution to film history: A chronology
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