The Olympic media dossier
1968: Mexico City
12-27 October
Television
US network ABC paid $4.5m for television rights—three times as much as for
the Tokyo Games—but transmitted 44 hours of coverage, compared with only 14
hours that NBC shoed from Tokyo. (The payment for the
Winter Games at Grenoble was $2.5m for 17 hours.) ABC's particular motivation
for acquiring the rights was to attract audiences to the promotions for its
other programming, to raise its position of ranking third among three networks.
Ampex HS-100 video disc recorder with slow motion and
stop-action facilities is used for first time by ABC during the Games.
Film
The 2˝-hour official film is available on video.