Olympics index

The Olympic media dossier

1968: Mexico City

12-27 October
Television
US network ABC paid $4.5m for television rights—three times as much as for the Tokyo Games—but transmitted 44 hours of coverage, compared with only 14 hours that NBC shoed from Tokyo. (The payment for the Winter Games at Grenoble was $2.5m for 17 hours.) ABC's particular motivation for acquiring the rights was to attract audiences to the promotions for its other programming, to raise its position of ranking third among three networks.

Ampex HS-100 video disc recorder with slow motion and stop-action facilities is used for first time by ABC during the Games.

Film
The 2˝-hour official film is available on video.

Change index
Page updated 24 March 2006
© David Fisher