The Olympic media dossier

1988: Seoul

17 September-2 October
Television
NBC again takes the US television rights for $300m, giving 180 hours of transmissions.
        For the only time to date the Winter Games in Calgary cost more: ABC pays $309m for 95 hours. The host country, Canada, paid $45m.
        In Japan, 497 hours of coverage was shared by NHK, BS-1 satellite channel and the Hivision HDTV services.
        The organisers raised $90m from sponsorship and other sources.

 

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