The Olympic media dossier

2000: Sydney

15 September-1 October
Television
Every event was recorded on video, resulting in over 3,000 hours of television, of which 1,700 hours were broadcast live by the host broadcaster, Seven Network, which also produced two subscription channels.
        Television ratings were significantly down in the US, perhaps because the events were taking place on Australian time and the events were mainly shown as recordings. Between the six NBC-owned networks (NBC, Bravo, CNBC, MSNBC, Telemundo and USA Network) the events were on round the clock throughout the games.
        Finland used the games as a target for starting digital terrestrial television broadcasts. In the UK the BBC duplicated all its coverage free to internet users (provided they had sufficient bandwidth). NBC also ran an NBCOlympics.com website that included some video clips.
        Japanese television carried 846 hours of coverage.
        In collaboration with Seven, Nokia arranged live digital coverage via Nokia Mediamaster terminals to 34 corporate hospitality coaches.

 

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