The Olympic media dossier

2004: Athens

13-29 August
Television
These were the first games covered throughout in high definition as well as standard definition television.
        The main issue arising from this year's coverage may prove to be that the sheer volume of events will require not just careful television scheduling but also considerable selectivity to maintain viewer interest. Long events are therefore likely to be cut. Minority sports may be less in evidence and there will probably be more concentration on star performers and 'personalities'. However, webcasting and similar technologies may allow viewers complete choice between all events, with simultaneous events stored on a hard disk for subsequent playback.
 

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