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Media > Video > JVC prices

Spring 1978

The quest for home video
JVC's video trade price list

When JVC (UK) issued this price list in spring 1978, there were around 50,000 households with VCRs out of the 18m with television sets. Most were Philips N1500 VCRs. VHS had been launched by JVC a year earlier in Japan (20 March 1977) and then in June in the USA. These were, therefore, the first European prices. VAT was then 12½ per cent.

    trade RRSP
      ex VAT inc VAT
HR3300 VHS £498.00 £710.00 £798.75
GC3300 camera TBA TBA  
VHS E30 ½hr tape £4.50 £6.48 £7.29
VHS E60 1hr tape £5.50 £7.87 £8.85
VHS E120 2hr tape £7.80 £11.11 £12.50
VHS E180 3hr tape £9.40 £13.43 £15.11
         
7170 14in TV £192.00 £275.08 £309.47
7575 18in TV £230.00 £329.00 £370.13
7875 20in TV £275.00 £391.00 £439.88


To put the prices into a contemporary context, they are re-calculated below at approximate 2001 prices. The price with VAT is calculated at the current rate of 17½ per cent.

    trade RRSP
      ex VAT inc VAT
HR3300 VHS £1,206.42 £1,720 £2,021.00
VHS E30 ½hr tape £10.90 £15.70 £18.45
VHS E60 1hr tape £13.32 £19.07 £22.40
VHS E120 2hr tape £18.90 £26.91 £31.62
VHS E180 3hr tape £22.77 £32.53 £38.23
         
7170 14in TV £465.13 £666.39 £783.01
7575 18in TV £557.18 £797.01 £936.49
7875 20in TV £666.20 £947.21 £1,112.97


As by 2001 it was possible to buy a VHS recorder for less than £70, the price had fallen by more than 96 per cent in the 23 years since the launch of the format.

Click here to see JVC's launch advertisement.
Chronomedia 1978
The quest for home video index

Page updated 10 February 2001