UK commercial radio advertising spend 1934-1937

	£
1934	30,000
1935	315,000
1936	630,000
1937e	~1,200,000

Source: BBC, memo from R J E Selvey, head of audience research, to Controller of Public Relations, 21 October 1937

 

Leading radio advertisers, 1936
ranked by total radio spend

	total spend	radio airtime	production costs	total radio spend	radio share
	£	£	£	£	%
Horlicks	214,557	44,179	42,830	87,009	40.6
Rowntree	251,953	20,569	12,218	32,787	13.0
Ponds	148,840	17,945	12,059	30,004	20.2
Brown & Polson	74,649	11,054	3,458	14,512	19.4
these four clients	689,999	93,747	70,569	164,316	23.8

Source: adapted from J Walter Thompson, 1936

Radio statistics index